Video ads convert, but producing them usually means a camera, editing software, and hours of work. Video Studio compresses that into a guided wizard that turns a product brief into a finished ad video.
Where to find Video Studio
From the dashboard, open Create > Video Ad, or go to Studio > Videos in the sidebar.
Step 1: Set your objective
Just like Image Studio, Video Studio starts by asking what the video needs to accomplish — awareness, engagement, or conversions — so the pacing and structure of the generated video matches your goal.
Step 2: Define your goal and product details
Add the product or offer the video is promoting. This is where your messaging from Copy Studio can carry over, so the video's on-screen text and voiceover stay consistent with the rest of your campaign.
Step 3: Choose your platform
Select the destination — Instagram Reels, TikTok, Facebook, and other video placements are supported, each generated at the right aspect ratio and length for that platform.
Step 4: Select your industry
Your industry selection helps shape the visual style, pacing, and scene choices so the output feels native to your category rather than generic stock footage.
Step 5: Generate and review
Video Studio assembles a finished video from your inputs. Preview it, regenerate scenes or variants you want to change, and download the version that's ready to publish.
Tips for better results
- Keep your goal specific. "Drive sign-ups for a free trial" gives the generator more to work with than "grow the brand."
- Reuse your Copy Studio messaging. Carrying the same headline or hook into the video keeps your campaign consistent across formats.
- Generate for each platform separately. A video cut for TikTok's pacing won't necessarily work as a Facebook feed ad — treat each placement as its own generation.
What Makes a Generated Video Ad Actually Perform
The wizard handles production, but performance still comes down to the same fundamentals as any video ad. The first 1-2 seconds decide whether someone keeps watching, so the strongest hook you can write should lead the video, not build up to it. Keep on-screen text short enough to read in the time it's on screen — most social video is watched muted first, so captions are doing more work than the voiceover. And match video length to platform norms: a 6-8 second Story ad and a 30-second Reels ad are different creative problems, not the same video cut two ways.
Common Mistakes to Avoid
- Setting the industry and objective, then never revisiting them. If the first result's pacing feels off, it's often faster to adjust these upstream settings than to try to fix it through downstream edits.
- Using the same video across every platform. A video generated at TikTok's pacing and aspect ratio will typically underperform if it's simply reused as a Facebook or YouTube placement — regenerate per platform.
- Skipping the Copy Studio handoff. Writing on-screen text from scratch inside the video wizard, instead of reusing tested copy, means losing the consistency — and often the performance — of messaging you've already validated elsewhere.
Video Studio's five-step flow means you can go from a product idea to a finished, platform-ready video ad without touching a timeline editor.
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