Avatar Studio Explained: Creating Spokesperson Videos Step by Step

Sometimes an ad needs a face and a voice, not just a static image. Avatar Studio lets you build spokesperson-style video content — a presenter delivering your script — without booking talent or a camera crew.

Where to find Avatar Studio

Open Avatar Studio from the sidebar. It's a dedicated tool for spokesperson-style video content, separate from Image Studio and Video Studio.

Step 1: Choose your spokesperson

Start by selecting the presenter who will deliver your message. This sets the look and delivery style for the finished video.

Step 2: Write or paste your script

Add the script you want delivered — you can write it directly or bring over messaging you already developed in Copy Studio so your spokesperson video stays consistent with the rest of your campaign.

Step 3: Set your voice and localization

Choose the voice and language for the delivery. Localization support means you can produce the same script in multiple languages for different markets without re-recording anything.

Step 4: Generate your video

With spokesperson, script, and voice set, generate the finished video. Review the result, make adjustments to the script or voice if needed, and regenerate.

Step 5: Download and publish

Once you're happy with the result, download the finished spokesperson video and publish it to the platform of your choice.

Tips for better results

• Write for the ear, not the eye. Scripts that sound natural when read aloud perform better than copy written for text.
• Keep it short. Shorter scripts hold attention better, especially on social platforms where the first few seconds decide whether someone keeps watching.
• Localize for each market you're targeting. Use the language and voice options to produce versions tailored to each audience rather than relying on one script for everyone.

Common Mistakes to Avoid

• Writing scripts for reading, not listening. Long sentences and written-style phrasing sound stiff coming from a spokesperson — read your script aloud before generating, and rewrite anything that trips up your own tongue.
• Mismatching spokesperson to audience. The presenter's look and tone should fit who you're actually trying to reach — a mismatch between spokesperson and audience undercuts trust before the message even lands.
• Treating localization as an afterthought. Swapping the voice language without reviewing whether the script's references, tone, and examples still make sense in that market produces a technically-translated but culturally off video.

When to Use Avatar Studio vs. a UGC-Style Video

Avatar Studio and UGC-style video solve different problems. Avatar Studio is the better fit when you need a consistent branded spokesperson — explainer content, multi-language product walkthroughs, or any message where a recognizable presenter builds trust over repeated views. A UGC-style video, built to blend into an organic feed, tends to outperform it for cold-audience, scroll-stopping ads where the goal is to not look like an ad at all. Many teams use both: an avatar-led video for retargeting and education, and UGC-style creative for top-of-funnel prospecting.

Avatar Studio makes spokesperson-style video content something you can produce in-house, on your own timeline, in as many languages as you need.