How to Make UGC-Style Testimonial Videos with Avatar Studio

Avatar Studio generates talking AI presenters that read like real customer testimonials — the format that's been outperforming polished brand video across paid social.

Why UGC-style testimonials work

Viewers trust a person talking to camera more than a studio ad. Avatar Studio gives you that format without booking a creator, a studio, or a shoot day — pick a presenter, write the script, generate.

Casting and scripting

Choose a presenter that matches your audience, then write a short, conversational script — a real problem, how the product solved it, one clear CTA. Keep it under 30 seconds; testimonials that run long lose the format's credibility.

Shipping variations

• Generate multiple presenters for the same script to A/B test
• Swap scripts to test different hooks with the same presenter
• Save every version to your Gallery for reuse across campaigns

Every video stays on-brand automatically through your Brand Kit, even when the presenter and script change.