A great video ad starts with the script. Copy Studio helps you write the hook, body, and call to action before you ever generate the video with Video Agent or Avatar Studio.
The first three seconds
Most viewers decide whether to keep watching in the first three seconds. Strong hooks name the viewer's problem directly, open on a surprising claim, or show the result before explaining how you got there.
A simple script structure
- Hook (0-3s) — stop the scroll with a claim, question, or visual
- Problem/agitation (3-8s) — name what the viewer is dealing with
- Solution and proof (8-20s) — show the product solving it
- Call to action (final 3-5s) — a single, clear next step
From script to finished video
Once the script is locked, send it straight into Video Agent or Avatar Studio to produce the finished ad — Copy Studio and the video studios are built to work together in one workflow.
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