Inside Image Studio: A Step-by-Step Guide to Generating On-Brand Ad Images

Image Studio turns a product description into a set of polished, platform-ready ad images through a guided, five-step wizard. Here's exactly how to move through it.

Where to find Image Studio

Open the Create menu on your dashboard and select Image Ad, or open it directly from the sidebar under Studio > Images.

Step 1: Set your objective

Start by choosing what the ad needs to do — for example drive awareness, get clicks, or push conversions. This shapes the visual direction the tool generates, since an awareness image and a conversion-focused image usually need different framing and emphasis.

Step 2: Define your goal and offer

Add the specific goal for this creative — the product, promotion, or message you want the image to communicate. This is where you can add your product details or upload reference images so the output stays true to your actual product.

Step 3: Choose your platform

Pick where the image will run — Instagram, Facebook, TikTok, and other placements are supported, each with the right aspect ratio and layout conventions baked in, so you don't have to manually resize or crop afterward.

Step 4: Select your industry

Choosing your industry helps the generator apply visual styling and composition choices that fit your category, whether that's e-commerce, SaaS, fashion, or another vertical.

Step 5: Generate and review

With objective, goal, platform, and industry set, Image Studio generates a set of image variants. Review them side by side, regenerate any you're not happy with, and download the ones ready to publish.

Tips for better results

• Upload real product photos when you have them. Reference images help keep the output recognizable as your actual product rather than a generic stand-in.
• Match platform and aspect ratio to where you're actually posting. A square image built for Instagram feed won't crop well into a Story — generate separately for each placement.
• Generate a few variants before picking a winner. Small differences in composition or color can meaningfully change click-through rate once you're testing live.

How Objective Actually Changes the Output

It's worth understanding what's happening behind the five steps, because it changes how you should brief the tool. An awareness objective tends to bias toward lifestyle framing, more negative space for a headline overlay, and softer color treatment. A conversion objective tends to bias toward a tighter product focus, more literal framing, and higher contrast to draw the eye toward a CTA. If your first result doesn't feel right, it's often not a generation problem — it's worth re-checking whether the objective you selected actually matches the job the image needs to do.

Common Mistakes to Avoid

• Skipping the reference image upload. Without a real product photo to anchor the generation, results tend to drift toward generic stock-photo territory instead of your actual product.
• Choosing "awareness" when you actually want conversions (or vice versa). The objective genuinely changes the composition, so a mismatched objective often produces an image that looks good but doesn't do the job you need.
• Generating once and publishing immediately. The first output is rarely the strongest — running 3-4 variants and comparing them side by side almost always surfaces a better-performing option.

The five-step flow means you never start from a blank canvas — just answer a few guided questions and Image Studio does the layout and design work for you.